Frequently Asked Questions

AI search optimization, also called Generative Engine Optimization (GEO), is the work of being named in AI answers from ChatGPT, Perplexity, Claude, Gemini, Grok and the rest. Traditional SEO targets Google's link rankings. GEO is about what an AI engine cites, quotes and recommends. The methods we use come from the GEO study published at ACM KDD 2024 (Princeton, Georgia Tech, the Allen Institute and IIT Delhi).

We ask six AI engines the same questions about your business and record what each one said — which engines named you, which named a competitor instead, and which sources they cited. Then we write: posts for the platforms we set together, blog drafts when the blog is in your mix, profile text in month one, and schema and page specs with each website review. You, or your web person, publishes.

Not under the base plan. We write the content and the exact specs; your team or your web person puts them live. Want us to do the posting and pasting? Managed Execution is $2,750 a month all in, limited to three clients, and everything still goes through your approval — with the profile or CMS access you choose to grant for the agreed work.

Every report shows how the measurement was made: the six engines, what each one said about you — quoted where it answered, marked failed where it did not, never a zero — and the sources it cited. Cycle one is your starting measurement. From cycle two the report compares like for like where the samples allow, and says "not compared this cycle" when it cannot.

We do not give a timeline, because nobody can promise when an AI engine will start naming a business — answers change on their own, run to run. What we can show you is whether each engine named you, every month. Three cycles is the shortest window in which a before-and-after picture holds, which is why the plan starts with a three-month term.

We do not guarantee scores, rankings, citations, being recommended by any AI engine, lead counts, or revenue. AI answers change on their own, run to run. What we commit to: the deliverables and your report day, six engines scanned each cycle or shown as failed, one revision round per package.

Because the answers move. Each cycle asks the same questions again and shows what changed; the writing, the reviews and the website checks recur — new posts each month, a website review every three months, specs that follow what the engines are citing now.

Your starting measurement: what six AI engines say about you today — quoted where an engine answered, marked failed where it did not — and the sources they cited; A complete website review — site crawl, content gaps and schema analysis — with a Schema Pack and Q&A page content written out for your web person; Your first content package, and up to two blog drafts when the blog is in your agreed content mix. Everything arrives by email after we have read it; there is nothing to log in to.

One plan: Monthly AI Visibility Management at $1,500 per month, plus a $500 setup with month one. Three-month start, then month to month with 30 days' written notice. No partial-month refunds. Six- and twelve-month prepayments carry a discount — ask on the call. Invoiced at the start of each month, due within 15 days of invoice. The full terms are on the pricing page and in our Terms of Service.

Two kinds of buyer: local service businesses whose customers ask AI "who near me?", and national organizations — memberships, education providers, brands — whose customers ask AI "which one?". We take clients nationally. Multi-location businesses: ask on the call.

AI engines need proof your business is real and specific: facts on your website, presence on the sites they trust (directories, review sites, industry publications), structured data they can read, and consistent details everywhere. We measure where you stand on each of those and write what is missing; you publish it.

The methods are public — the paper is linked above. What takes the time is asking six engines the same questions every month, keeping every answer, and writing to what they actually said, then doing it again next month so the comparison means something. The plan buys the measurement, repeated, and the writing done for you.